Work

Price promotions effects of virtue and vice products

Year: 2014

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-07-2012-0414

Authors: Josefa Parreño-Selva, Francisco José Mas-Ruiz, Enar Ruiz-Conde

Institution: University of Alicante

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094620183

FWCI: 4.275

Cites: 29

Cited by: 17

Related to: 10