Work

Behavioral Effects of Digital Signage

Year: 2009

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849909090254

Author: Raymond R. Burke

Institution: Indiana University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094740171

FWCI: 13.48

Cites: 2

Cited by: 113

Related to: 10