Work

A customer lifetime value model for the banking industry: a guide to marketing actions

Year: 2014

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2011-0714

Authors: Yeliz Ekinci, Nimet Uray, Füsun Ülengin

Institutions: Istanbul Bilgi University, Istanbul Technical University, Sabancı Üniversitesi

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094770201

FWCI: 6.412

Cites: 53

Cited by: 43

Related to: 10