Work

Developing New Rules for New Markets

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300281004

Author: J. H. Roberts

Institution: UNSW Sydney

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094843549

FWCI: 27.41

Cites: 68

Cited by: 109

Related to: 10