Work

The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of the Korean Society of Clothing and Textiles

DOI: 10.5850/jksct.2011.35.4.408

Authors: Hyun-Sook Kim, Hee-Kang Moon, Ho-Jung Choo, Nam-Hee Yoon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094866068

FWCI: 5.566

Cites: 21

Cited by: 16

Related to: 10