Work

Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand

Year: 2011

Type: article

Study design: Observational Study

Source: The Journal of High Technology Management Research

DOI: 10.1016/j.hitech.2011.09.006

Authors: Phavaphan Sivaraks, Donyaprueth Krairit, John C.S. Tang

Institution: Asian Institute of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094950972

FWCI: 11.14

Cites: 104

Cited by: 101

Related to: 10