Work

A taxonomy of differences between consumers for market segmentation

Year: 2002

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(02)00081-2

Authors: Timothy Bock, Mark Uncles

Institution: UNSW Sydney

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094993433

FWCI: 7.373

Cites: 50

Cited by: 78

Related to: 10