Work

Do credit card redemption reward programs work in China? An empirical study

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760910988229

Author: Matthew Tingchi Liu

Institution: University of Macau

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2095205289

FWCI: 3.149

Cites: 24

Cited by: 16

Related to: 10