Work

There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making

Year: 1995

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209447

Authors: Deborah J. Mitchell, Barbara E. Kahn, Susan C. Knasko

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2095214627

FWCI: 12.34

Cites: 11

Cited by: 439

Related to: 10