Work

The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect

Year: 1993

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299305700406

Authors: Karen A. Machleit, Chris T. Allen, Thomas J. Madden

Institutions: University of Cincinnati, University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2095236453

FWCI: 6.106

Cites: 48

Cited by: 248

Related to: 10