Work

How advertising slogans can prime evaluations of brand extensions: further empirical results

Year: 1998

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429810244666

Authors: Kevin Pryor, Roderick J. Brodie

Institutions: Auckland University of Technology, University of Auckland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2095356193

FWCI:

Cites: 30

Cited by: 83

Related to: 10