Work

Whither Services Marketing?

Year: 2004

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670504266131

Authors: Christopher Lovelock, Evert Gummesson

Institutions: Yale University, Stockholm University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2096010043

FWCI: 105.4

Cites: 138

Cited by: 1,243

Related to: 10