Work

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Year: 2005

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.69.3.35.66357

Authors: Guido Berens, Cees B.M. van Riel, Gerrit H. van Bruggen

Institution: Erasmus University Rotterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2096296573

FWCI: 36.65

Cites: 38

Cited by: 760

Related to: 10