Work

Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness

Year: 2007

Type: article

Study design: Observational Study

Source: International Journal of Sport Management and Marketing

DOI: 10.1504/ijsmm.2008.015960

Authors: Kevin Filo, Daniel C. Funk, Kostas Alexandris

Institutions: Griffith University, Aristotle University of Thessaloniki

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2096931372

FWCI: 10.63

Cites: 41

Cited by: 80

Related to: 10