Work

Bolstering and restoring feelings of competence via the IKEA effect

Year: 2012

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2012.05.001

Authors: Daniel Mochon, Michael I. Norton, Dan Ariely

Institutions: Tulane University, Harvard University, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2096965964

FWCI: 27.1

Cites: 78

Cited by: 225

Related to: 10