Work

Using a Discrete Choice Model to Identify Consumer Meal Preferences Within a Prix Fixe Menu

Year: 2008

Type: article

Abstract: Previous research has shown that consumers form perceptions of value when buying a bundle through the comparison of a bundle price to the sum of associated individual prices. The perceptions of value are then directly related to preference or choice. Using a prix fixe menu as a bundle exemplar, the above notion of value perception was empirically tested by investigating whether consumers were more likely to choose higher priced á la carte items to be included in their bundles when given an opportunity to choose between various prix fixe menus. The study finds that price differences among á la carte items indeed influenced consumers' choice decisions when selecting a prix fixe menu; consumers attached more importance to the higher priced appetizer and entrée items than the lower priced ones.

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/1096348008321367

Authors: Eunha Myung, Andrew Hale Feinstein, Audrey C. McCool

Institutions: Northern Illinois University, California State Polytechnic University, University of Nevada, Las Vegas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2096969842

FWCI: 2.184

Cites: 19

Cited by: 10

Related to: 10