Work

Customer Segmentation Using Clustering and Data Mining Techniques

Year: 2013

Type: article

Source: International Journal of Computer Theory and Engineering

DOI: 10.7763/ijcte.2013.v5.811

Authors: Kishana R. Kashwan, C. M. Velu

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2097132425

FWCI: 0.991

Cites: 13

Cited by: 75

Related to: 10