Work

Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior

Year: 2011

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2011.578798

Authors: Hyo-Jung Chang, Molly Eckman, Ruoh-Nan Yan

Institutions: University of North Carolina at Greensboro, Colorado State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2097201529

FWCI: 12.98

Cites: 51

Cited by: 492

Related to: 10