Work

The Effect of Branding on Consumer Buying Behaviour among Textile Ghana Fabric Users in the Ho Municipality of Ghana

Year: 2015

Type: article

Study design: Observational Study

Authors: Pearl Fafa Bansah, Michael Dabi, Sheena Anita Edem Dzorvakpor, Hilda Nwodo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2097378634

FWCI: 0.827

Cites: 33

Cited by: 10

Related to: 10