Work

Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent

Year: 1994

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.13.2.177

Authors: Wujin Chu, Woosik Chu

Institution: Seoul National University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2097899517

FWCI: 4.705

Cites: 16

Cited by: 231

Related to: 10