Work

Modeling Competitive Reaction Effects

Year: 2008

Type: article

Source: Schmalenbach Business Review

DOI: 10.1007/bf03396774

Author: Peter S. H. Leeflang

Institution: University of Groningen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2097935182

FWCI: 1.089

Cites: 136

Cited by: 8

Related to: 10