Work

Entrepreneurial branding: measuring consumer preferences through choice-based conjoint analysis

Year: 2014

Type: article

Source: International Entrepreneurship and Management Journal

DOI: 10.1007/s11365-014-0344-1

Authors: Fabian Eggers, Felix Eggers, Sascha Kraus

Institutions: Menlo College, University of Groningen, University of Liechtenstein, University of St.Gallen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2098092158

FWCI: 6.41

Cites: 78

Cited by: 29

Related to: 10