Work

Measuring brand associations for museums and galleries using repertory grid analysis

Year: 2002

Type: article

Source: Management Decision

DOI: 10.1108/00251740210426376

Authors: Niall Caldwell, John Coshall

Institution: London Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2098538303

FWCI: 7.387

Cites: 17

Cited by: 90

Related to: 10