Work

Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy

Year: 2009

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679170206

Authors: Siok Kuan Tambyah, Nguyen Thi Tuyet Mai, Kwon Jung

Institutions: National University of Singapore, National Economics University, Korea Development Institute, KDI School of Public Policy and Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2098772444

FWCI: 7.249

Cites: 30

Cited by: 17

Related to: 10