Work

How Promotions Work

Year: 1995

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.14.3.g122

Authors: Robert C. Blattberg, Richard Briesch, Edward J. Fox

Institutions: Northwestern University, New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2098944378

FWCI: 32.49

Cites: 26

Cited by: 655

Related to: 10