Work

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Year: 2003

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.67.4.30.18685

Author: Peter C. Verhoef

Institution: Erasmus University Rotterdam

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2099043863

FWCI: 86.78

Cites: 86

Cited by: 1,584

Related to: 9