Work

International Market Segmentation Based on Consumer-Product Relations

Year: 1999

Type: article

Abstract: Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp, Michel Wedel, International Market Segmentation Based on Consumer-Product Relations, Journal of Marketing Research, Vol. 36, No. 1 (Feb., 1999), pp. 1-17

Source: Journal of Marketing Research

DOI: 10.1177/002224379903600101

Authors: Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp, Michel Wedel

Institutions: University of Groningen, Wageningen University & Research, KU Leuven

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2099117300

FWCI: 36.54

Cites: 47

Cited by: 409

Related to: 10