Work

Market Roll-Out and Retailer Adoption for New Brands

Year: 2004

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1040.0072

Authors: Bart J. Bronnenberg, Carl F. Mela

Institutions: University of California, Los Angeles, Duke University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2099301571

FWCI: 27.22

Cites: 55

Cited by: 107

Related to: 10