Work

An Exploratory Study of the Impact of Green Brand Awareness on ConsumerPurchase Decisions in Ghana

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Development and Competitiveness

Authors: Mahama Braimah, Ernest Yaw Tweneboah‐Koduah

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2099328352

FWCI: 2.783

Cites: 21

Cited by: 20

Related to: 10