Work

The Impact of Brand Extension Introduction on Choice

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1509/jmkg.65.4.1.18388

Authors: Vanitha Swaminathan, Richard J. Fox, Srinivas K. Reddy

Institutions: University of Massachusetts Amherst, University of Georgia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2099501977

FWCI: 25.26

Cites: 36

Cited by: 289

Related to: 10