Communication Channels and Word of Mouth: How the Medium Shapes the Message
Year: 2013
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/671345
Authors: Jonah Berger, Raghuram Iyengar
Institution: University of Pennsylvania
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2099526465