Work

Consumer-Based Brand Equity Scale: Improving the Measurement in Tunisian Context

Year: 2011

Type: article

Source: 美中经济评论：英文版

Authors: Meriem, Mennai, Kaouther, Saied, Ben, Rached

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2099693070

FWCI: 0.694

Cites: 38

Cited by: 1

Related to: 10