Work

Marketing Data Mining Classifiers: Criteria Selection Issues in Customer Segmentation

Year: 2014

Type: article

Authors: Masoud Abessi, Elahe Hajigol Yazdi

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2100123263

FWCI: 0.791

Cites: 29

Cited by: 3

Related to: 10