Work

The Psychological Effects of Foreign-Language Restaurant Signs on Potential Diners

Year: 2010

Type: article

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/1096348010370753

Authors: Vincent P. Magnini, Todd Miller, BeomCheol (Peter) Kim

Institutions: Virginia Tech, Longwood University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2100560860

FWCI: 8.551

Cites: 63

Cited by: 34

Related to: 10