Work

Social marketing: A pathway to consumption reduction?

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.01.033

Authors: Ken Peattie, Sue Peattie

Institution: Cardiff University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2101333550

FWCI: 47.95

Cites: 33

Cited by: 759

Related to: 10