Work

Brand Synthesis: The Multidimensionality of Brand Knowledge

Year: 2003

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/346254

Author: Kevin Lane Keller

Institution: Dartmouth College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2101460989

FWCI: 58.5

Cites: 22

Cited by: 2,065

Related to: 10