Work

Athlete endorser effectiveness: model development and analysis

Year: 2011

Type: article

Source: Sport Business and Management An International Journal

DOI: 10.1108/20426781111107199

Authors: Jessica R. Braunstein‐Minkove, James J. Zhang, Galen T. Trail

Institutions: Towson University, University of Florida, Seattle University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102087598

FWCI: 6.494

Cites: 62

Cited by: 50

Related to: 10