Work

Toward an Individual Customer Profitability Model

Year: 2002

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670502005001007

Authors: Barak Libai, Das Narayandas, Clive Humby

Institutions: Tel Aviv University, Harvard University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102246103

FWCI: 17.75

Cites: 33

Cited by: 95

Related to: 10