Work

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism

Year: 2012

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/662614

Authors: Pankaj Aggarwal, Ann L. McGill

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102311936

FWCI: 36.37

Cites: 44

Cited by: 594

Related to: 9