Work

Integrating intelligent systems into marketing to support market segmentation decisions

Year: 2006

Type: article

Source: Intelligent systems in accounting, finance and management/Intelligent systems in accounting, finance & management

DOI: 10.1002/isaf.280

Author: Sally Mckechnie

Institution: University of Nottingham

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102349231

FWCI: 5.849

Cites: 41

Cited by: 13

Related to: 10