Work

What consumers say and do: planned and actual amounts bought in relation to brand benefits

Year: 2011

Type: article

Study design: Observational Study

Source: Service Industries Journal

DOI: 10.1080/02642069.2011.529607

Authors: Rafael Barreiros Porto, Jorge Mendes de Oliveira-Castro, Diogo Conque Seco-Ferreira

Institutions: Universidade de Brasília, Universidade Federal de Sergipe

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102454491

FWCI: 2.783

Cites: 26

Cited by: 11

Related to: 10