Work

The Feeling of Love Toward a Brand: Concept and Measurement

Year: 2009

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Noël Albert, Dwight Merunka, Pierre Valette‐Florence

Institutions: Centre d'Etudes et de Recherches Appliquées à la Gestion, Euromed Management, Université Pierre Mendès France

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102454721

Cites: 28

Cited by: 128

Related to: 10