Work

Quantity of Information and Information Display Type as Predictors of Consumer Choice of Product Brands

Year: 1981

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.1981.tb00693.x

Author: W. E. PATTON

Institution: Appalachian State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102455697

FWCI:

Cites: 16

Cited by: 27

Related to: 10