Work

Ain't misbehavin' — consumption in a moralized brandscape

Year: 2007

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593107083164

Authors: Miriam Salzer-Mörling, Lars Strannegård

Institutions: Stockholm University, Stockholm School of Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2102850564

FWCI: 2.361

Cites: 39

Cited by: 29

Related to: 10