Work

CRM und Data Mining

Year: 2002

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-55959-4_9

Author: Frank Bensberg

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103079396

FWCI:

Cites: 46

Cited by: 6

Related to: 10