Year: 2009
Type: article
Abstract: Using a survey among Dutch firms on price setting behaviour in the Netherlands the study identifies how sticky prices are, which prices are sticky and why they are sticky. The most distinctive feature of the Dutch survey is its broad coverage of the business community (seven sectors and seven size classes), including the service sector and small firms. Our primary finding is that price setting behaviour depends critically on both a firm's size and the competitive environment it faces. Small firms in particular adopt more rigid pricing policies, and the weaker the competition a firm faces, the stickier a company's price will be. Furthermore, we find that wholesale and retail prices are more flexible than those for business‐to‐business services. The survey suggests that explicit and informal contracting are the most important sources of price stickiness. Menu costs and psychological pricing—two prominent explanations of price stickiness in the literature—are of minor importance. Finally, there is clear evidence of asymmetries in shocks driving price increases and decreases. Copyright © 2009 John Wiley & Sons, Ltd.
DOI: 10.1002/mde.1478
Authors: Marco Hoeberichts, Ad Stokman
Institutions: University of Amsterdam, De Nederlandsche Bank
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2103106182