The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Year: 2006
Type: article
Source: Journal of Marketing Research
Authors: Amitav Chakravarti, Jinhong Xie
Institutions: New York University, University of Florida
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2103280247