Work

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

Year: 2014

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12175

Authors: Hyeonyoung Choi, Eunju Ko, Eun Young Kim, Pekka Mattila

Institutions: Yonsei University, Chungbuk National University, Aalto University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103353601

FWCI: 10.66

Cites: 37

Cited by: 100

Related to: 10