Work

Kennzeichnung und Instrumente des Direkt-Marketing

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-89517-2_2

Author: Wolfgang Hilke

Institution: University of Freiburg

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103373836

FWCI: 8.535

Cites: 24

Cited by: 15

Related to: 10