Work

Demographic and Lifestyle Characteristics as Predictors of Fashion Opinion Leadership Among Mature Consumers

Year: 1993

Type: article

Study design: Observational Study

Source: Clothing and Textiles Research Journal

DOI: 10.1177/0887302x9301100404

Authors: Patricia Huddleston, Imogene Ford, Marianne C. Bickle

Institutions: Michigan State University, University of Tennessee at Knoxville, Colorado State University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103593485

FWCI: 1.43

Cites: 25

Cited by: 46

Related to: 10